Social Scientist with a PhD in Sociology and researcher. Deeper experience in qualitative methodologies. Passionate about people and culture, I’ve been working helping Market Research Institutes, Consultancies and Companies to understand people’s behaviours, practices and thoughts. My areas of interest and expertise are: research methodologies, technologies, human-device interactions, cultural trends, feeding and health. Working better with: user and consumer ethnographies, in depth-interviews and focus groups moderation, shop along, online discussion forum moderation, UX research, usability tests. Used to working with co-creation workshops and desing thinking methodologies.